Seize The Awkward
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Whatever gets you talking
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Seize The Awkward 〰️ Whatever gets you talking 〰️
The campaign designed to end teen suicide
by creating a library of ways to reach out.
Our second year of work for Seize The Awkward. While the first campaign was all about identifying and accepting that awkwardness, our latest work is all about getting past that awkwardness and actually having a conversation.
So we created an idea that gave people hundreds of ways to start a conversation. We put stickers on GIPHY, created filters on Snapchat even wrote a song and made a music video that crams them all in one place.
Music Video
The Gifs
These are just a few of the many Giphy stickers we made for easy texting and easy reaching out.
So far they’ve been viewed over 450 million times.
Social Posts
Case Study
