Luke Chard
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Unstable • Parkinson's Disease Charity

Shake It Up is a not-for-profit organisation established to promote and fund Parkinson’s disease research in Australia. Despite media attention over the last few years, no one was listening. So for World Parkinson’s Day we set out to shake things up.

Creativity

 

AWARDS

Cannes Lion Shortlist – Direct, Parkinson’s Shake It Up “The day we shook up Australia"

Best Ads on TV – Outdoor of the week - Parkinson’s Shake It Up “The day we shook up Australia"

 

Shake it Up

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Shake it Up 〰️

Unstable

Shake It Up is a not-for-profit organisation established to promote and fund Parkinson’s disease research in Australia. Despite media attention over the last few years, no one was listening.

So for World Parkinson’s Day we set out to shake things up. We placed over a thousand wedges underneath coffee tables all around Sydney so that the tables wobbled, re-enacting a common symptom of the disease – the shakes.

 
 

Awards



Cannes Lion Shortlist