Megan The Stallion became more than a Stallion on Prime Day

Megan Thee Stallion is one of the most famous names in rap
So to announce Amazon Prime Day 2024 — we had her change it.

Instead of a conventional ad campaign, we announced Prime Day — the largest retail event in the world — on Megan’s new album in the form of a bonus track where Megan dropped her name and reinvented herself with Prime Day deals.

Days before the album release, Megan dropped a teaser for the new song. When the video and song finally dropped, everyone wasn’t just talking about Amazon Prime Day — they were singing about it.