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Read more. Listen more. • The New York Times

Journalism is under attack like never before, as politicians, organizations and governments seek to manipulate the news for their own agenda. A shift that has left us more divided than ever, with people retreating to echo chambers that only confirm their biases and preconceived notions. So, how do you persuade everyone of the importance of going beyond their bubble?

For World Press Freedom Day, we launched an initiative with UNESCO that has never been done before. We convinced the world’s most prominent news organizations to put aside competitive and ideological differences and come together to tell their audiences to read, listen to and watch their rival publications to promote a better informed society and in turn, a better world.

 

New York Times

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Read More. Listen More

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New York Times 〰️ Read More. Listen More 〰️

Over thirty diverse voice became one in support of a better-informed society

Journalism is under attack like never before, as politicians, organizations and governments seek to manipulate the news for their own agenda. A shift that has left us more divided than ever, with people retreating to echo chambers that only confirm their biases and preconceived notions. So, how do you persuade everyone of the importance of going beyond their bubble?

 
 

For World Press Freedom Day, we launched an initiative with UNESCO that has never been done before. We convinced the world’s most prominent news organizations to put aside competitive and ideological differences and come together to tell their audiences to read, listen to and watch their rival publications using their own media to promote a better informed society and in turn, a better world.

 
 
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Case Study

Time Square OOH

Print Ads

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TVC

OOH Across USA

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Online

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Publications involved

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In the end, a better informed world, is a better world.
— Meredith Levien, COO - New York Times
 
 
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Campaign Summary

 

Awards

Grand Prix Clio / Gold Clio / One Show Gold / One Show Merit X 2/ One Show Shortlist / Cannes Bronze Lion / Cannes Titanium Shortlist / Cannes Shortlist x 6 / D&AD shortlist X 3 / Adweek Media Plan of the year / Adage best work for good finalist / Campaign US Power of Purpose Winner