Seize the awkward
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Ad Council
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Seize the awkward 〰️ Ad Council 〰️
An Awkward conversation can save a life
Suicide is the second leading cause of death among young adults, and yet, something as simple as reaching out to a friend who seems down can make a huge difference. The only problem? Teens find approaching a conversation about mental health with their friends too awkward.
So we created “Seize the Awkward”, a campaign which aimed to transform an awkward moment from something to avoid into an opportunity to ask a friend how they’re feeling. We not only created a campaign - we created the entire brand.
The Logo
We launched with a hero film.
And then created Tutorials on how to seize the awkward.
Just ask
Just Listen
The Signs
And created an instagram page and website full of ways to seize the awkward.
Released testimonials about seizing the awkward.
