Over thirty diverse voice became one in support of a better-informed society

Journalism is under attack like never before, as politicians, organizations and governments seek to manipulate the news for their own agenda. A shift that has left us more divided than ever, with people retreating to echo chambers that only confirm their biases and preconceived notions. So, how do you persuade everyone of the importance of going beyond their bubble?

For World Press Freedom Day, we launched an initiative with UNESCO that has never been done before. We convinced the world’s most prominent news organizations to put aside competitive and ideological differences and come together to tell their audiences to read, listen to and watch their rival publications using their own media to promote a better informed society and in turn, a better world.

Awards

Clio Awards: Grand Prix / Gold
Cannes Lions: Titanium Shortlist / Bronze Lion / Shortlist x 6
One Show: Gold / Merit X 2/ Shortlist
D&AD: Shortlist X 3
Adweek: Media Plan of the year
Adage: Best work for good finalist
Campaign US: Power of Purpose Winner

Time Square OOH